Offer planning

Digital Product Profit Calculator

Model digital product pricing, fees, conversion, and total profit.

A low-priced product can look attractive until you factor in payment fees, refunds, and delivery overhead. This calculator helps you test your pricing before launch.

Interactive estimator

Adjust your numbers

Product priceYour listed price for the digital product.

Expected salesEstimate a launch, month, or campaign total.

Platform fee rateYour storefront or marketplace fee rate.

Payment processing rateCard or payment processor percentage.

Payment fixed feeFixed payment cost per sale.

Refund rateUse an estimate if your niche usually refunds more often.

Per-sale support costDelivery, support, or update cost per customer.

How it works

Formula and assumptions

A simple digital product profit calculator for creators selling templates, ebooks, presets, or mini-courses.

Gross revenue = product price × expected sales
Refund loss = gross revenue × refund rate
Platform fee = gross revenue × platform fee rate
Payment fee = expected sales × (product price × payment processing rate + fixed fee)
Net profit = gross revenue − refund loss − platform fee − payment fee − support cost total

Examples

When creators use this calculator

Template bundle launch

Estimate whether a $29 template pack reaches your target profit after fees and refunds.

Low-ticket volume offer

See how much margin shrinks when a product is cheap and payment fixed fees become a bigger percentage.

FAQ

Common questions

Why include a refund rate?

Refunds reduce real earnings and can distort launch planning if you only model gross revenue.

Can I use this for courses or memberships?

Yes, as long as you treat one billing event as one sale and adjust the support cost as needed.

What counts as support cost?

Customer support time, onboarding, file hosting, updates, or bonus assets can all be treated as delivery cost.